Herb Alston
O: 4153418881 office

Herb Alston

License #:
CalBRE# 01326246

For over 15 years, Herb Alston has excelled as a real estate agent in San Francisco. Herb’s clients and friends often call him “the House Whisperer”.

Herb has a strong background in Commercial Real Estate; leasing out large spaces, assisting in the design and operations of commercial office buildings and other Investment property. In 2006, Herb discovered that a large percentage of his clients who were heavily invested in Real Estate wanted out. This is when he diversified his skills and training and became a Financial Advisor. By obtaining a Series 22, 63 and later a Series 7 Securities licenses, and becoming a Registered Representative with a Broker Dealer as a securities professional. This wealth of knowledge allows Herb opportunity to not only assist my clients in selling their investment property but assist them in selecting options as to where to move the proceeds of those sales.

Through 1031 Exchange an investor may qualify to invest in alternative assets that will remove the active management duties and continue their cashflow.  Herb always says, "Buying another property is not your only option."   This is a very detailed process and not every investment property owner may qualify to make this type of transaction however it is fairly easy for Herb to evaluate your situation and let you know whether or not you qualify.

Given that many long term Investment property holders may have been essentially getting a 2 – 3% return; they would then have the opportunity to get a potentially higher return without the headaches of the Tenants, Toilets, and Trash. What Herb calls the “Three terrible T’s.”

Herb’s specialty is providing thorough service by exploring ALL options for the sale and/or purchase of personal residences, commercial or investment properties. Herb has an incredible knowledge of 1031 Exchange and its’ many opportunities. Herb has built the trust of many in the community and many view him as a go-to professional for their real estate and financial needs..

Bottom line, Herb's a numbers guy.  If you’re looking for real numbers to price your property for marketing purposes you want someone who knows the market. You also want someone who will be honest and advise you as to how to get the highest sale price in the shortest amount of time. If your objective is to spend $843,612.23 Herb is going to know what areas you’re going to be able to get the most for your dollar and he’ll help keep you on track. Herb’s particular expertise is his honesty; his directness and his ability to hone in on the needs of his client; be they a buyer or seller.


Securities offered through Concorde Investment Services, LLC (CIS), member FINRA/SIPC. Coldwell Banker and Halston Pacific are independent of CIS, all of whom are unaffiliated with third-party sites, cannot verify the accuracy of, nor assume responsibility for any content of linked third-party sites. Information available on third-party sites is for informational purposes only.

Coldwell Banker Residential Brokerage
1560 Van Ness Avenue 2nd Floor